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IV International conference on marketing of sport federations, leagues, clubs, tournaments and stadiums

MARSPO 2019


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2

Days

50

Top-speakers

> 800

delegates

50

topics for discussion

15

countries

Why is the MarSpo Conference considered to be the main communication platform for top managers and Russian sports marketing industry specialists?

  1. Attendees. All key members of the Russian sports marketing professional community meet at MarSpo each year.
  2. Brands. The representatives of the sponsoring companies participate in MarSpo to improve the efficiency of their sponsorship activations.
  3. Number of attendees. The attendance of the conference has increased by 25% in 2018.
  4. World experience. Representatives of LaLiga, NBA, Bundesliga, Valencia Club de Futbol, FC Leicester city, Nielsen Sports, Jung von Matt/Sports and other foreign sports organizations have already taken part at MarSpo.
  5. Media people. Dmitry Guberniev, Vasily Utkin, Vladimir Stognienko, Tina Kandelaki and others have already spoken at MarSpo on the topic of sports promotion.
  1. Relevant topic. The focus topics of MarSpo Conference are variable every year and depend on actual market conditions.
  2. Real-life cases. We involve the managers of the top clubs as well as the managers of the regional teams that can present real cases of the successful usage of the sport marketing tools at their work.
  3. Media coverage. Dozens of Federal mass media are accredited to the Conference every year. Leading Russian sports media are MarSpo informational partners.
  4. MarSpo Awards. The first Russian professional Award for the sports marketing specialists.
  5. Inspiration. MarSpo is not only about useful contacts and progressive business program, but also about inspiring ideas and inspiring atmosphere.



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The processing of personal
data is carried out in accordance
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Russian Federation of July 27, 2006 No. 152-FZ

STRATEGY SESSION

STRATEGY SESSION

talk show

talk show

Case Session

Case Session

interview

interview

EXPERT ASSESSMENT

EXPERT ASSESSMENT

 seminar

seminar

PANEL DISCUSSION

PANEL DISCUSSION

Expo Area

Expo Area

netvorking- session

netvorking- session

SIGNING OF SPONSORSHIP CONTRACTS

SIGNING OF SPONSORSHIP CONTRACTS

MarSpo Awards

MarSpo Awards

THE FOLLOWING SPEAKERS HAVE ALREADY ATTENTED MARSPO CONFERENCE

Foreign speakers

Javier Tebas
President


About speaker
Javier Tebas

Javier Tebas

LaLiga

(Spain)

President

Javier Tebas

Javier Tebas

LaLiga
President

Jack Johnstone


About speaker
Jack Johnstone

Jack Johnstone

Crystal Palace Football Club (Premier League)

(United Kingdom)

Jack Johnstone

Jack Johnstone

Crystal Palace Football Club (Premier League)

Jan Lehmann


About speaker
Jan Lehmann

Jan Lehmann

Nielsen Sports

(Germany)

Jan Lehmann

Jan Lehmann

Nielsen Sports

Julián Salas


About speaker
Julián Salas

Julián Salas

Valencia Club de Fútbol, S.A.D.

(Spain)

Julián Salas

Julián Salas

Valencia Club de Fútbol, S.A.D.

Michael Rocha-Keys


About speaker
Michael Rocha-Keys

Michael Rocha-Keys

Entourage Sports & Entertainment

(United Kingdom)

Michael Rocha-Keys

Michael Rocha-Keys

Entourage Sports & Entertainment

Mark Davies (UK)


About speaker
Mark Davies (UK)

Mark Davies (UK)

FC Leicester City

Mark Davies (UK)

Mark Davies (UK)

FC Leicester City

Sophie Morris (UK)


About speaker
Sophie Morris (UK)

Sophie Morris (UK)

Millharbour marketing

Sophie Morris (UK)

Sophie Morris (UK)

Millharbour marketing

Julian Bühler (Switzerland)


About speaker
Julian Bühler (Switzerland)

Julian Bühler (Switzerland)

Infront Sport & Media

Julian Bühler (Switzerland)

Julian Bühler (Switzerland)

Infront Sport & Media

David Watts


About speaker
David Watts

David Watts

NBA Russia

David Watts

David Watts

NBA Russia

Hendrik Weber
Head of Sports Technology and Innovation


About speaker
Hendrik Weber

Hendrik Weber

(DFL) Football-Bundesliga

(Germany)

Head of Sports Technology and Innovation

Hendrik Weber

Hendrik Weber

(DFL) Football-Bundesliga
Head of Sports Technology and Innovation

Maik Matischak


About speaker
Maik Matischak

Maik Matischak

NBA

(UK)

Maik Matischak

Maik Matischak

NBA

Alfredo Bermejo


About speaker
Alfredo Bermejo

Alfredo Bermejo

LaLiga

(Spain)

Alfredo Bermejo

Alfredo Bermejo

LaLiga

Hans Ulrich Hess


About speaker
Hans Ulrich Hess

Hans Ulrich Hess

Lagardère Sports

Hans Ulrich Hess

Hans Ulrich Hess

Lagardère Sports

Robert Zitzmann


About speaker
Robert Zitzmann

Robert Zitzmann

Jung von Matt/SPORTS

(Germany)

Robert Zitzmann

Robert Zitzmann

Jung von Matt/SPORTS

For the first time in Russia within the framework of the conference MarSpo Robert Zitzmann, Board Member of Europe's leading creative agency Jung von Matt / SPORT will be participate in the conference as speaker.

Robert is an international executive with a deep track record in sports business, having worked a.o. for the UEFA, Lagardere Sports and the ATP before joining Europe’s leading creative agency Jung von Matt/SPORTS in 2015, now in the role as Board Member and responsible for the units Sponsorship, New Business and Internationalisation. Since 2012, Robert is also sits on the Executive Board of Sheffield FC - the World’s First Football Club.

As part of the business program of the conference #MarSpo 2018, Robert will make a presentation: Disruptive Sports Marketing. Award-Winning Best Cases From JvM/SPORTS - Europe’s Most Awarded Sports Marketing Agency

Speakers of Russia and CIS countries

Tina Kandelaki


About speaker
Tina Kandelaki

Tina Kandelaki

"Матч ТВ"

Tina Kandelaki

Tina Kandelaki

"Матч ТВ"

За время профессиональной деятельности на российском ТВ в роли ведущей была удостоена ряда высоких телевизионных наград, в том числе - 2-х "ТЭФИ" за передачу "Самый Умный", одной персональной - в номинации "Лучший ведущий ток-шоу", а также "Премии Рунета-2011" за проект "Умная школа".

В 2015 году заняла пост генерального продюсера федерального спортивного телеканала "Матч ТВ". За год вещания канал получил множество профессиональных наград в области телевидения за популяризацию спорта и активное продвижение новых форматов спортивного контента — документальные циклы о тренерах, передачи о спортсменах, первое боксерское реалити "Бой в большом городе", реалити о здоровом образе жизни "Инспектор ЗОЖ" и многие другие. В числе прочих наград — 3 "ТЭФИ", "Премия Рунета", "Большая цифра" и "TKT awards".

Sergey Kuschenko


About speaker
Sergey Kuschenko

Sergey Kuschenko

VTB United League

Sergey Kuschenko

Sergey Kuschenko

VTB United League

Dmitry Guberniev


About speaker
Dmitry Guberniev

Dmitry Guberniev

Russian TV host and sports commentator

Dmitry Guberniev

Dmitry Guberniev

Russian TV host and sports commentator

Vasily Utkin


About speaker
Vasily Utkin

Vasily Utkin

Russian TV host and sports commentator

Vasily Utkin

Vasily Utkin

Russian TV host and sports commentator

Sergey Shishkaryov


About speaker
Sergey Shishkaryov

Sergey Shishkaryov

Федерация гандбола России

Sergey Shishkaryov

Sergey Shishkaryov

Федерация гандбола России

Nail Izmailov


About speaker
Nail Izmailov

Nail Izmailov

FC "Spartak Moscow"

Nail Izmailov

Nail Izmailov

FC "Spartak Moscow"

Andrey Peregudov


About speaker
Andrey Peregudov

Andrey Peregudov

VTB Bank

Andrey Peregudov

Andrey Peregudov

VTB Bank

Evgeniy Savin


About speaker
Evgeniy Savin

Evgeniy Savin

RUSSIAN FOOTBALL PREMIER-LEAGUE

Evgeniy Savin

Evgeniy Savin

RUSSIAN FOOTBALL PREMIER-LEAGUE

Konstantin Dz­iuba


About speaker
Konstantin Dz­iuba

Konstantin Dz­iuba

FC "RO­STOV

Konstantin Dz­iuba

Konstantin Dz­iuba

FC "RO­STOV

Vladimir Stognienko


About speaker
Vladimir Stognienko

Vladimir Stognienko

Russian sports commentator

Vladimir Stognienko

Vladimir Stognienko

Russian sports commentator

Oksana Repkina


About speaker
Oksana Repkina

Oksana Repkina

LLC "TOTAL VOSTOK"

Oksana Repkina

Oksana Repkina

LLC "TOTAL VOSTOK"

ANASTASIYA PLOTNIKOVA


About speaker
ANASTASIYA PLOTNIKOVA

ANASTASIYA PLOTNIKOVA

ANASTASIYA PLOTNIKOVA

ANASTASIYA PLOTNIKOVA

Cyril Zangalis


About speaker
Cyril Zangalis

Cyril Zangalis

Manager vice world champion in chess Sergey Karjakin

Cyril Zangalis

Cyril Zangalis

Manager vice world champion in chess Sergey Karjakin

Ilya Slutskin


About speaker
Ilya Slutskin

Ilya Slutskin

FIFA

Ilya Slutskin

Ilya Slutskin

FIFA

Roman Dvoryankin


About speaker
Roman Dvoryankin

Roman Dvoryankin

Virtus.pro

Roman Dvoryankin

Roman Dvoryankin

Virtus.pro

Olga Romanenko


About speaker
Olga Romanenko

Olga Romanenko

Marketing Advisor to the First Vice-President of FHR

Olga Romanenko

Olga Romanenko

Marketing Advisor to the First Vice-President of FHR

Rodion Sokolov


About speaker
Rodion Sokolov

Rodion Sokolov

MediaMarkt Russia

Rodion Sokolov

Rodion Sokolov

MediaMarkt Russia

Александр Атаманенко


About speaker
Александр Атаманенко

Александр Атаманенко

ФК «Спартак-Москва»

Александр Атаманенко

Александр Атаманенко

ФК «Спартак-Москва»

Emin Antonian


About speaker
Emin Antonian

Emin Antonian

Federation of Computer Sport of Russia

Emin Antonian

Emin Antonian

Federation of Computer Sport of Russia

Сергей Кузьмин


About speaker
Сергей Кузьмин

Сергей Кузьмин

Министр физической культуры и спорта Ульяновской области

Сергей Кузьмин

Сергей Кузьмин

Министр физической культуры и спорта Ульяновской области

Yana Bokareva


About speaker
Yana Bokareva

Yana Bokareva

ASIKS RUS LLC

Yana Bokareva

Yana Bokareva

ASIKS RUS LLC

Дмитрий Маневич


About speaker
Дмитрий Маневич

Дмитрий Маневич

Олимпийский комитет России

Дмитрий Маневич

Дмитрий Маневич

Олимпийский комитет России

Alexander Zherebtsov


About speaker
Alexander Zherebtsov

Alexander Zherebtsov

MEGAFON

Alexander Zherebtsov

Alexander Zherebtsov

MEGAFON

Timur Dzhumaniyazov


About speaker
Timur Dzhumaniyazov

Timur Dzhumaniyazov

Winline

Timur Dzhumaniyazov

Timur Dzhumaniyazov

Winline

Камил Гаджиев


About speaker
Камил Гаджиев

Камил Гаджиев

Fight Nights

Камил Гаджиев

Камил Гаджиев

Fight Nights

Artem Vasilyev


About speaker
Artem Vasilyev

Artem Vasilyev

HC "Dinamo-Minsk"

Artem Vasilyev

Artem Vasilyev

HC "Dinamo-Minsk"

Максим Садовников


About speaker
Максим Садовников

Максим Садовников

ПБК ЦСКА

Максим Садовников

Максим Садовников

ПБК ЦСКА

Egor Kretsan


About speaker
Egor Kretsan

Egor Kretsan

FC Zenit

Egor Kretsan

Egor Kretsan

FC Zenit

Юрий Гаркунов


About speaker
Юрий Гаркунов

Юрий Гаркунов

КХЛ

Юрий Гаркунов

Юрий Гаркунов

КХЛ

Дмитрий Навоша


About speaker
Дмитрий Навоша

Дмитрий Навоша

Sports.ru

Дмитрий Навоша

Дмитрий Навоша

Sports.ru

Araik Tonyan


About speaker
Araik Tonyan

Araik Tonyan

Bookmaker Rating

Araik Tonyan

Araik Tonyan

Bookmaker Rating

WILL BE HELD IN THE FRAMEWORK OF THE CONFERENCE

Marspo

awards

The professional award in the field of sports marketing in Russia

Награда

THE MAIN TOPICS OF THE CONFERENCE

  • Digital, social media and mobile in sports marketing
  • FIFA World Cup ™ 2018 in Russia: marketing opportunities and prospects for the Russian market
  • The betting industry and Russian sport market
  • eSports in Russia and in the world - a new reality
  • Sportmedia&broadcasting - new opportunities
  • Sponsorship of sports leagues, clubs and tournaments - the formation of sports products and values, the principles of partnership
  • Fan engagement - CRM, loyalty programs, promotions, sponsorship activations, offline and online communications
  • Development of sports brand
  • Youth sports academies as an element of the clubs communication strategy
  • Merchandising and licensing of sports attributes - the commercialization of a sports brand
  • Matchday - promotion and organization of sports events
  • Ticketing programs - new technologies, loyalty programs, technical solutions
  • Education and training in sports marketing and management
  • Marketing and commercialization of sports objects

MarSpo 2018: Photo Report




Attendee testimonials of the conference MARSPO

Мы присутствуем на территории России уже на протяжении года, и я думаю, что настал момент встретиться лично с нашими российскими партнерами. MarSpo – идеально подходящая для этого площадка.

Javier Tebas
LaLiga

Мне кажется, это одновременно очень камерная и глобальная конференция, эксклюзивная - с топовыми спикерами, топовыми тематиками на фантастической площадке с отличными гостями.

Robert Zitzmann
Jung von Matt/SPORTS

Это отличная конференция, отличная возможность пообщаться с людьми из спортивного сообщества. Для меня большая честь быть здесь и хороший шанс поговорить о Бундеслиге и футболе в целом.

Hendrik Weber
(DFL) Football-Bundesliga

Я с большим удовольствием стал частью этой конференции. Это очень интересный опыт - познакомиться со "спортивно ориентированными энтузиастами" не только с профессиональной точки зрения, но и с точки зрения футбольного болельщика - для меня это была отличная возможность стать ближе к российскому спортивному рынку и российскому спортивному сообществу.

Hans Ulrich Hess
Lagardère Sports

Мне понравилась эта конференция. Я впервые здесь и я приятно удивлен большим числом участников непосредственно от спортивной индустрии - не только представителей местных команд, игроков, но и международных брендов - это был отличный опыт и мы хотели бы повторить его в будущем.

Alfredo Bermejo
LaLiga

Я был рад получить приглашение к участию. Безусловно, такие конференции для нас важны и полезны, они расширяют нетворкинг и дают больше понимания о киберспорте людям, пока еще не углубившимся в суть нашего нового вида спорта.

Araik Tonyan
Bookmaker Rating

Я участвую в MarSpo уже третий год. Все мы помним первую конференцию – мне кажется, она вывела в принципе конференции такого рода на новый уровень. Самое приятное, что этот уровень поддерживается, мы видим, что приезжают все более опытные и именитые спикеры.

Roman Dvoryankin
Virtus.pro

The place is just fantastic, and I’m very glad to take part in the conference at such wonderful area like “Arena Opening”. The conference has a very strong program, ant its agenda is highly competitive with the similar English forums. The speakers covered the same issues, they were asked the same questions, as now are in demand in England.

Mark Davies
FC Leicester City

I want to thank all your team for this excellent event: a large number of speakers from “both sides” of industry is undoubtedly your great achievement! Wonderful area – very demonstrative, and perfect organization! Our company was pleased to become a part of such a huge project!

Ilya Papava
Efes Rus

Thank you very much for organization of this event. Practically all the well-known people of industry from different sports, clubs and organizations were present. This impresses a lot.

Maxim Sadovnikov
PBC CSKA

It is very pleasant that so many people are already talking about sports marketing and event sports technologies that will contribute to the filling of stadiums. Exchange of experience, especially international experience, which many participants of the strategic panel of the conference own is very important.

Andrey Peregudov
VTB Bank

These are the exact sites, like MarSpo, that often give birth to many new projects. It will be very interesting for me to learn the conversion of what is happening here today: what important things were heard at the conference, were realized by people who work in the industry every day.

Sergey Kuschenko
VTB United League

This is a very useful conference. The questions raised In the morning are relevant to both the English football Premier League and other sports.

Jack Johnstone
Crystal Palace Football Club (Premier League)

I have fantastic impressions of the conference, the number of participants, the quality of logistics and organization. I was very glad to have the opportunity to share the experience that we have accumulated in Valencia during the last few years, tell about our successes, and in general, be here and find common ground with colleagues.

Julián Salas
Valencia Club de Fútbol, S.A.D.

The status of the conference is quite serious. We saw today the speech of the representative of the English Premier League, and that level of discussion within the framework of the session about the popularization of sports events, and the level of moderation - everything was excellent.

Evgeniy Savin
RUSSIAN FOOTBALL PREMIER-LEAGUE

This is an excellent platform for networking. My main mission here is to exchange experience with Russian colleagues and representatives of other countries. This is especially important, taking into account that the conference is held on the eve of the 2018 World Cup, which will be held in Russia, which is very important for us.

Michael Rocha-Keys
Entourage Sports & Entertainment

This is my second time on MarSpo, also as a speaker. I am glad that for the first time in Russia appeared a worthy sporting event where speakers of a serious level are represented: clubs, agencies, sponsors.

Ilya Slutskin
FIFA

What you get

An excellent opportunity to get acquainted with the best Russian and foreign experts in sports marketing

An excellent opportunity to get acquainted with the best Russian and foreign experts in sports marketing

News about the latest developments in the international sport marketing straight from the source

News about the latest developments in the international sport marketing straight from the source

The actual mechanisms for the effective promotion and sponsorship, tools to obtain financial success for sports federations, leagues, clubs and tournaments

The actual mechanisms for the effective promotion and sponsorship, tools to obtain financial success for sports federations, leagues, clubs and tournaments

Sharing experiences between professionals and fellow thinkers

Sharing experiences between professionals and fellow thinkers

New inspirational ideas

New inspirational ideas

Problem-solution-approach from different perspectives taking into account the interests of all market players

Problem-solution-approach from different perspectives taking into account the interests of all market players

Parthners MARSPO 2018

Official Partner

Official Partner

Official Partner

Official Partner

Official Partner

Official Partner

Partner of the Conference

Partner of the Conference

Partner of the Conference

Partner of the Conference

Partner of the Conference

Partner of the Conference

International Business Program Partner

International Business Program Partner

Event organizer

Event organizer

Business Program Partner

Business Program Partner

Partner of the Conference

Partner of the Conference

Intellectual partner

Intellectual partner

Business Program Partner

Business Program Partner

Business Program Partner

Business Program Partner

Partner of the Conference

Partner of the Conference

Business Program Partner

Business Program Partner

Partner for promotion of events on the Internet

Partner for promotion of events on the Internet

General technical partner

General technical partner

Registration partner

Registration partner

Venue design Partner

Venue design Partner

Video Partner

Video Partner

Партнер премии

Партнер премии

Partner of the Conference

Partner of the Conference

Partner of the Conference

Partner of the Conference

Networking Operator

Networking Operator

Networking Partner

Networking Partner

Партнер по видеооборудованию

Партнер по видеооборудованию

Partner of the Conference

Partner of the Conference

Media parthners MARSPO 2018

WE ARE ALWAYS OPEN TO COOPERATION

Partnership packages are developed individually for specific tasks of each partner.

Find out about the possibilities of partnership and sponsorship

Make an enquiry
and we will send you
detailed information

MARSPO AMBASSADORS

The MarSpo International Conference organizing committee expands the network of representatives in the regions of Russia and in foreign countries. If you are interested in becoming the ambassador of the largest conference on sports marketing in Russia, please contact the representatives of the Directorate, and we will discuss the terms of cooperation.
Anastasia Esaulova
Official ambassador in Belarus

Anastasia Esaulova

Official ambassador in Belarus

Evgeniy Kategov
Official ambassador in Perm region

Evgeniy Kategov

Official ambassador in Perm region

CONTACT US

ARTEM MILAKOV

ARTEM MILAKOV
Producer of The Conference MarSpo

milakov@strategiumgroup.ru
+7 (903) 824 04 65
+7 (499) 704 24 84

YULIYA VELECKAYA

YULIYA VELECKAYA
Sponsors and delegates of The Conference MarSpo

veleckaya@strategiumgroup.ru
+7 (903) 690 63 69
+7 (499) 704 24 84

MAXIM BELITSKY

MAXIM BELITSKY
International business program

isms@mirbis.ru
+7 (926) 245 90 11

EKATERINA BULANOVA

EKATERINA BULANOVA
Business Program Coordinator

bulanova@strategiumgroup.ru
+7 (915) 985-81-41
+7 (499) 704-24-84

LUDMILA POLYAKOVA

LUDMILA POLYAKOVA
Information Partners and Media

polyakova@strategiumgroup.ru
+7 (965) 726-98-05
+7 (499) 704 24 84

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